09-07-2008
MIXPLAY launches a special channel for VÍA X & ZONA LATINA in the Internet
MIXPLAY (www.mixplay.tv), the Claxson´s site destined to the distribution of online professional produced videos, has developed a new channel for VÍA X & ZONA LATINA where they can expose their TV contents.
Santiago, July 2008 – VÍA X, leading TV channel in Chile producing contents for young people and adults, and ZONA LATINA one of the most seen TV signals due to its huge variety of contents oriented to women and family, have chosen MIXPLAY´s platform to present its new online content program schedule.
VÍA X and ZONA LATINA ´s new propose in the web offers users a huge variety of programs which may be watched whenever they want to. ZONA LATINA, as part of its program schedule, will offer: “Cinerama”, “Nominados: la elección es tuya” and “Música, Historias de vida”. Meanwhile, the Weekly Summary of the National Chain, the Reporter´s Weekly Summary and the Society of Anonymous Actors´ Monologues, as well as the TV shows “Bis”, “Xpress Central”, “Bang!” and “Séptimo Vicio”, may be watched on VÍA X. All the contents are free access, financed by ads.
“Internet is some kind of new screen for TV channels, where the audience may choose the moment to enjoy the contents offered. Day by day, more TV signals choose MIXPLAY to distribute their contents as a new way to reach their users all over Latam.” said Patricia Tomasini, MIXPLAY´s Content & Product Manager.
“In TVI we are very conscious about the opportunity generated due to the convergence of the different communication media, being Internet a strong and direct way to reach the audience massively. One of our new challenges is to develop innovating and attractive contents for the traditional TV platforms as well as for the new Internet platforms. That’s why we’re really satisfied with our alliance with MIXPLAY for the distribution of our contents all over Latam”, told Marcelo Germani, TVI´s Executive Vice-President.
As well, MIXPLAY is constantly adding new contents from recognized Latam TV signals and production companies, as Cuatro Cabezas, Fashion TV, Infinito, BBC and LifeStyle TV.
MIXPLAY contents are entirely protected by Microsoft’s DRM System (Digital Right Management) which disables illegally copies of the contents offering the opportunity to distribute videos in a safe way in streaming version and also for downloading.
“The business of mobile content is growing with the possibility of audio-visual formats that bring the user the experience of first-rate entertainment," Juan Martín Rosales, Commercial Manager of Mixplay.
About Mixplay, a Claxson´s Unit
MIXPLAY is the regional site leading in self produced audiovisual contents and third produced contents. Since its launch in May, 2007 it has exceed a million users monthly. This site covers Mexico, Argentina, Chile, Colombia and Latin America.
It is an entertainment website based on professional produced videos, supported by MICROSOFT and INTEL.
MIXPLAY offers a huge variety of contents grouped in different sections like Music, Predictions, Woman, Kids, Man, Entertainment, Sports and TV Channels as Vía X, Lifestyle.tv, Infinito and Fashion TV, Cuatro Cabezas´ TV shows and BBC London documentaries.
Its contents may be distributed not only in Internet, but in the new Digital TV Platforms and also be downloading in cell phones.
Nowadays you can watch MIXPLAY’s contents freely. And soon there will be some new contents you’ll be able to acquire by Video On Demand (VOD) with Pay Per View (PPV) options or by subscription.
About TVI
Nowadays Interactive Television (TVI) is the most important TV production company in Chile. Through its 14 years of experience, this company has grown in accordance with the huge development of telecommunications and is leading the national TV content production industry, due to its innovating attitude beyond new projects and challenges.
TVI has developed projects for different TV channels, complementing their capabilities of production and adding innovation to their products. At the same time, it has managed to be the only company in Chile which develops, produces and distributes audiovisual contents focusing on satisfying the audience demand. TVI transmits its signals VÍA X and ZONA LATINA all over Chile, from its studios located in Bellavista, distributes through VTR´s cable.
Vía X has reached a branding position, straightening day by day its relationship with those below 25 years old. Its contents cover not only the different music tendencies but also a huge variety of entertainment contents. On the other hand, ZONA LATINA is a channel which schedule is focus on the family audience and on women too. From its beginnings, the signal has taken one of the first positions in the ranking, offering a huge variety of contents oriented to this target.
To obtain more information:
SPMJ Comunicaciones Sergio Poroger
00 55 11 289-2699
sporoger@spmj.con.br
Claxson - Verónica Barbera .
00 54 11 4546-8805
vbarbera@claxson.com
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