28-06-2008
Mixplay signed an agreement with Venemobile to distribute its contents on Latin America cell phones
Mixplay contents (www.mixplay.tv), through an agreement with Venemobile, will reach Latin American’s mobile users.
B.A., May 2008 – Mixplay has recently signed an agreement with Venemobile, company dedicated to the provision of contents for the cordless nets. Due to this, Mixplay´s self produced contents will be able to download to those cell phones of Latin America.
Users will be able to download different kind of contents through On demand Video, and also see it by streaming using 3G platforms. Video Tarot, Children Tails and Experiments form children will be some of the contents users can enjoy through their mobile phones whenever they want to.
“Mixplay´s original productions are thought to satisfy the Hispanic’s demands and are developed in 360° in order to distribute them either in the Internet, in the new platforms of Digital TV or being downloaded to their mobile phones. In this way, users can chose whenever thy want to have this contents”, says Patricia Tomasini, Mixplay´s Marketing and Content Manager.
“The business of mobile content is growing with the possibility of audio-visual formats that bring the user the experience of first-rate entertainment," Juan Martín Rosales, Commercial Manager of Mixplay.
About Mixplay, a Claxson´s Unit
Mixplay, a Claxson´s unit dedicated to Broadband & Internet, has developed the first platform to sell audiovisual contents for the iberoamerican and Hispanic Internet market.
This platform is certified as a Microsoft Windows Media Service Provider, carrying out the standards of quality related to encryption (DRM: protection of the rights and of the model of business), hosting, content distribution and business solutions using Windows Media technology.
About Venemobile
Venemobile, a subsidiary of Venevision International, offers content from the Cisneros Group and third parties for distribution on wireless platforms. Content includes television programming, movie clips, still images, and music.
To obtain more information:
SPMJ Comunicaciones Sergio Poroger
00 55 11 289-2699
sporoger@spmj.con.br
Claxson - Verónica Barbera .
00 54 11 4546-8805
vbarbera@claxson.com
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