26-06-2008
“How To” audiovisual contents increases its demand and usage
Nowadays users are looking up for solutions to their problems and doubts on the web. Their search is oriented to short videos to learn how to prepare a delicious dish, play some music and even make up by your self step by step in an easy way.
BA, June 2008 – Attending to users demand, Mixplay the site oriented to the distribution of multimedia contents, has developed 360° productions thought, produced and edit to be distribute in three different channels: Broadband & Internet, Video On Demand and Mobile.
Mixplay offers self productions like guitar lessons, make up techniques, drawing curses, personal training routines, video horoscope and tarot, magic tricks and science experiments for kids, between others.
With duration of 5 to 7 minutes, these short videos enable users to easily obtain the information they’re looking for whenever they decided to. “How To” contents are nowadays the ones users are more interested in. These contents which provide new knowledge, offering the possibility to learn and obtain a plus of value, are the most consulted by the users.
Patricia Tomasini, Mixplay´s Marketing & Content Manager, ensures: “Nowadays users are consuming more professional produced multimedia contents, not only on the Internet but also through Digital TV and Mobile. Mixplay has a clear vision about the new ways people conceive the meaning of entertainment and their constant search of practical solutions to their problems either to obtain any information quickly and easily. That’s why we develop an audiovisual format compatible with the new medias.”
About Mixplay, a Claxson´s Unit
Mixplay is the regional site leading in self produced audiovisual content and third produced contents. Since its launch in May, 2007 it has exceed a million users monthly. This site covers Mexico, Argentina, Chile, Colombia and Latin America.
It is an entertainment website based on professional produced videos, supported by Microsoft and Intel.
Mixplay offers a huge variety of contents grouped in different channels like Music, Predictions, Woman, Kids, Man, Entertainment, Sports and TV Channels as Vía X, Lifestyle.tv, Infinito and Fashion Tv, Cuatro Cabezas Tv shows and BBC London documentaries.
Its contents may be distributed not only in Internet, but in the new Digital TV Platforms and also be downloading in cell phones.
Nowadays you can watch Mixplay’s contents freely. Soon there will also be some new contents you’ll be able to acquire by Video On Demand (VOD) with Pay Per View (PPV) options or by subscription.
To obtain more information:
SPMJ Comunicaciones Sergio Poroger
00 55 11 289-2699
sporoger@spmj.con.br
Claxson - Verónica Barbera .
00 54 11 4546-8805
vbarbera@claxson.com
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